Amongst the beautiful covers and pinned posts, there's one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their tab applications as their default landing page that non-fans first see when they visit. This powerful marketing feature let Pages set up welcome app that teased special content like contests or coupons, but required users to Like the Page for access. Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page's cover. Many won't, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. The change is a noble one that prioritizes the user experience and the site's long-term health, but several marketers I've talked to are already grumbling.Source: http://feedproxy.google.com/~r/Techcrunch/~3/RDdOSJKDSrA/
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